Ouidad
Ouidad, the “Queen of Curl”, is an internationally recognized stylist, salon owner, mother, author and global educator. In 1984, as a pioneer of the curly hair industry, she opened the first salon in the country to cater exclusively to curly hair. Since then her trademarked cutting and styling techniques and specialized line of award winning products have instilled confidence in curly and wavy haired people everywhere.
Ouidad believes curly hair is the most beautiful hair and wants you to love your hair every day. All products are gentle, moisturizing and water-soluble. They work from the inside out to transform hair into its healthiest condition.