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Redken

Redken Laboratories is a company built from the inspiration of a dynamic, entrepreneurial American actress, Paula Kent. Frequent chemical services and style changes were routine for any aspiring actress of her day, but Paula was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt continually frustrated that no one could explain why the products were irritating. Necessity is the mother of invention, and Paula realized that working with professional hairdressers, she could help millions of other people also wanting high performance products that were gentle. Paula Kent and her hairdresser, Jheri Redding (thus the name “REDKEN”) began with three products and an intensive education program for hairdressers about the chemistry of hair and skin. The formulas were developed based on three principles:

  • Protein technology (since hair is composed primarily of protein)
  • An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin
  • Products recommended exclusively by licensed cosmetologists in professional salons

Beginning in 1960, Redken revolutionized the professional salon business by introducing the concept of protein reconditioning. Based on evidence that hair is composed primarily of proteins, and can absorb topically applied proteins, Redken developed new protein based products. Salons were suddenly able to condition hair internally and for the long-term rather than solely camouflage damage. Redken soon began to develop patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken’s two latest patents for protein technology are the basis for our hair care and styling lines. These help transform the hair’s inner structure while dramatically improving its outer appearance.

Products

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  • redken-all-soft

    Redken

  • Curvaceous Cream Shampoo

    Curvaceous Cream Shampoo

  • Blonde Glam Conditioner

    Blonde Glam Conditioner

  • Blonde Glam Shampoo

    Blonde Glam Shampoo

  • All Soft Conditioner

    All Soft Conditioner

Kirei Beauty & Salon 6198 I Little River Turnpike Alexandria, VA 22312 . 703 752 4633